Your guests found you on a platform. Build the part you own.
Platform to Personal is a guide and prompt pack that walks short-term rental hosts through setting up direct booking, an email list and ads, with Claude doing the drafting. I build marketing engines for brands and run my own Superhost rental, so this one is built for hosts.
$247
One-time payment. Instant download. Secure checkout. All sales final.
By purchasing you agree to the Terms of Use. All sales are final.
The problem
Every booking on a platform is a guest you can't contact.
- You don't get their email.
- You can't tell them when your dates open.
- If the rules, fees or search ranking change, you find out the same day everyone else does.
Direct booking fixes that, but most hosts never start, because it looks like a pile of separate jobs: a booking page, a list, emails, social, ads, tracking.
Each of those jobs is something Claude can draft. What it can't do is know your property, your voice, or what order to do things in. That's what this guide is for.
The method
Get found
Ads and Instagram point to your booking page.
Start the conversation
A keyword comment opens a DM.
Keep in touch
Guests who opt in join your email list.
Book direct
The guest books on your own site.
The guide shows you how to set up each step and the order to do it in. It also covers what each platform's rules say about contacting guests, so you stay inside them.
What is inside
The guide
62 pages, ten chapters, plus a 14-day launch plan.
12 prompts
Copy and paste, in order, each with the context Claude needs.
Claude Project starter
Instructions and a property profile template, so Claude starts every chat knowing your place.
Stop AI Slop skill
A skill you install in Claude so your listing copy and emails don't sound machine-written.
Stack and cost table
Every tool, what it does, what it costs, and the free option where there is one.
Table of contents
The guide: ten chapters
- Own the relationship
- Four ways guests find you
- The stack and what it costs
- Set up Claude
- Site, booking engine and tracking
- Email and the list
- Instagram and ManyChat
- Ads by awareness level
- The weekly rhythm
- Guardrails
Plus
- 14-day launch plan
12 prompts
- Dependence audit
- Channel plan
- Stack check
- Property profile and voice guide
- Direct booking page copy
- Tracking plan and link sheet
- Welcome and nurture emails
- Comment-to-DM flow and 30 days of posts
- Ad concepts
- Ads Manager draft build
- Weekly review
- Pre-publish check
Break-even calculator
This is arithmetic with the numbers you enter. It is not a forecast, and it doesn't predict how many direct bookings you'll get.
Who it's for
- Hosts with at least one active listing who want to build their own booking channel.
- Hosts who are comfortable pasting prompts into Claude and editing what comes back.
- Hosts who will spend a few hours a week on it.
Who it's not for
- Anyone looking for a guaranteed result or a shortcut around platform rules. The guide doesn't promise either.
- Hosts who want someone else to run their marketing for them.
- Hosts who won't pay for a Claude plan. The method relies on one.
About Dalton
I'm Dalton Shooks. I run marketing for brands as a fractional marketing director, and I've owned and hosted a top-rated property in Joshua Tree, California, for three years. I built this process for my own rental first. This guide is that process written down.
FAQ
Do I need to be technical?
No. You paste prompts and edit the results. The guide shows each setup step with what to click.
Is this allowed by Airbnb and the other platforms?
The guide covers what each platform's published rules say about contacting guests and what to avoid. Chapter 10 lists the guardrails. It's not legal advice and rules change, so check the current rules for any platform you use.
Will this get me bookings?
I can't promise that. Results depend on your market, your property, your budget and your follow-through. The guide gives you a method and the tools to run it.
What do I need to buy besides the guide?
A Claude plan, and whichever of the tools in the stack table you choose. The table shows costs and free options. Prices change, so check each tool's site.
I don't have a website.
Chapter 5 covers options, including simple site builders with a booking engine.
Can I get a refund?
No. It's a digital product, so all sales are final. The contents, a sample and the terms are on this page so you can decide before you buy.
Are you affiliated with Airbnb, Claude or any of these tools?
No. See the notice at the bottom of this page.
Platform to Personal
$247
The guide, 12 prompts, the Claude Project starter, the Stop AI Slop skill and the stack and cost table.
Get the guide for $247One-time payment. Instant download. Secure checkout. All sales final.
By purchasing you agree to the Terms of Use. All sales are final.